Lockable Posts

Ready for a new era of social engagement on Instagram? 

Instagram is testing a new feature that will allow you to lock your posts and require users to enter a code to unlock.

This feature allows you to target specific audience segments, like your superfans, with exclusive content or offers. 

Think the "Reveal" sticker for Stories but in a new format for in-feed.

Will this create engagement or disengagement for your brand?