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My Mclaren Campaign

By pairing real owners with consumer personas, the “#MyMcLaren” social campaign cranked up social reach by a whopping 134%.

THE CHALLENGE

Pfaff Automotive Partners needed to boost brand awareness, build a vibrant community, and connect with key consumer personas in Western Canada for McLaren.

THE CHALLENGE

Pfaff Automotive Partners needed to boost brand awareness, build a vibrant community, and connect with key consumer personas in Western Canada for McLaren.

Impressions Growth Vs. Benchmark

134%

Audience Growth Vs. Benchmark

17%

Impressions Growth Vs. Benchmark

134%

Audience Growth Vs. Benchmark

17%

THE CHALLENGE

Pfaff Automotive Partners needed to boost brand awareness, build a vibrant community, and connect with key consumer personas in Western Canada for McLaren.

THE SOLUTION

We created the "#MyMcLaren" campaign, collaborating with the sales team to handpick genuine McLaren owners for authentic storytelling. With a team of freelance creatives, we ensured all content aligned with McLaren’s brand voice and resonated with our audience. Working closely with the owners, we fine-tuned the content to match our marketing objectives.

UGC

THE RESULT

The campaign achieved remarkable success! Social media reach soared by 134%, followers increased by 17%, and McLaren of North America recognized the initiative with additional funding. It was a significant win for authentic storytelling and strategic engagement.

PROJECTS

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Canadian Car Culture

Launched @CanadianCarCulture in high school. It grew from a side project into a 45K+ community and a hashtag with 100K+ posts. Not bad for a class assignment.

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