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The Reserve

Fueled by a dynamic social strategy, I steered "The Reserve" into the fast lane of luxury car intrigue.

THE CHALLENGE

Target Park aimed to introduce “The Reserve", the most secure auto storage facility in Canada. Starting from zero, the aim was to create a strong social media presence and brand identity to appeal to luxury car owners and enthusiasts. The focus was on their unique value: unmatched security, convenience, prime location, and exceptional service.

THE CHALLENGE

Target Park aimed to introduce “The Reserve", the most secure auto storage facility in Canada. Starting from zero, the aim was to create a strong social media presence and brand identity to appeal to luxury car owners and enthusiasts. The focus was on their unique value: unmatched security, convenience, prime location, and exceptional service.

THE CHALLENGE

Target Park aimed to introduce “The Reserve", the most secure auto storage facility in Canada. Starting from zero, the aim was to create a strong social media presence and brand identity to appeal to luxury car owners and enthusiasts. The focus was on their unique value: unmatched security, convenience, prime location, and exceptional service.

THE SOLUTION

Comprehensive market research identified target demographics , competitors , and key customer personas. An effective social media strategy was crafted using platform-specific content to attract local residents needing secure parking. Brand positioning highlighted exclusivity and superior service. I hired skilled freelancers to execute the strategy.

UGC

THE RESULT

Comprehensive market research identified target demographics, competitors, and key customer personas. An effective social media strategy, utilizing platform-specific content, was crafted to attract local residents seeking secure parking. Brand positioning emphasized exclusivity and superior service, and skilled freelancers were hired to execute the strategy.

PROJECTS

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Canadian Car Culture

Launched @CanadianCarCulture in high school. It grew from a side project into a 45K+ community and a hashtag with 100K+ posts. Not bad for a class assignment.

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