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Cultural Moments
By syncing with cultural vibes, Cadillac's social content sped up performance by 120%, unlocking a surge of engaging, viral-ready messages.
THE CHALLENGE
Our client aimed to transform Cadillac from a conventional auto brand into a lifestyle icon. The challenge was to reshape brand perception and increase engagement in a fresh, dynamic way.
THE CHALLENGE
Our client aimed to transform Cadillac from a conventional auto brand into a lifestyle icon. The challenge was to reshape brand perception and increase engagement in a fresh, dynamic way.
Impression Growth vs. Benchmark:
120%
Impression Growth vs. Benchmark:
120%
THE CHALLENGE
Our client aimed to transform Cadillac from a conventional auto brand into a lifestyle icon. The challenge was to reshape brand perception and increase engagement in a fresh, dynamic way.
THE SOLUTION
We infused cultural moments into Cadillac’s social strategy. By leveraging both anticipating (like the Super Bowl) and reactionary (unexpected events like the Oscars slap) moments, we crafted engaging, viral-ready content. Timing was key—anticipate for well-planned execution and react for real-time impact.
SOCIAL STRATEGY
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