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SOCIAL BY JULIAN MAJOR

Cultural Moments

By tapping into cultural trends, Cadillac’s social content accelerated performance by 120%, driving a surge of engaging, viral-ready messaging.

CONTENT DEVELOPMENTUGCCOMMUNITY BUILDING

THE CHALLENGE

By tapping into cultural trends, Cadillac’s social content accelerated performance by 120%, driving a surge of engaging, viral-ready messaging.

THE CHALLENGE

By tapping into cultural trends, Cadillac’s social content accelerated performance by 120%, driving a surge of engaging, viral-ready messaging.

Impression Growth vs. Benchmark:

120%

Impression Growth vs. Benchmark:

120%

THE CHALLENGE

By tapping into cultural trends, Cadillac’s social content accelerated performance by 120%, driving a surge of engaging, viral-ready messaging.

THE SOLUTION

We infused cultural moments into Cadillac’s social strategy. By leveraging both anticipating (like the Super Bowl) and reactionary (unexpected events like the Oscars slap) moments, we crafted engaging, viral-ready content. Timing was key—anticipate for well-planned execution and react for real-time impact.

UGC

THE RESULT

This strategic shift catapulted content performance by 120%, turning cultural moments into engagement goldmines and establishing Cadillac as a sought-after lifestyle brand.

PROJECTS

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Freelance

CONTENT DEVELOPMENTUGCCOMMUNITY BUILDING

Canadian Car Culture

Launched @CanadianCarCulture in high school. It grew from a side project into a 45K+ community and a hashtag with 100K+ posts. Not bad for a class assignment.

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