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Cultural Moments
By tapping into cultural trends, Cadillac’s social content accelerated performance by 120%, driving a surge of engaging, viral-ready messaging.
THE CHALLENGE
By tapping into cultural trends, Cadillac’s social content accelerated performance by 120%, driving a surge of engaging, viral-ready messaging.
THE CHALLENGE
By tapping into cultural trends, Cadillac’s social content accelerated performance by 120%, driving a surge of engaging, viral-ready messaging.
Impression Growth vs. Benchmark:
120%
Impression Growth vs. Benchmark:
120%
THE CHALLENGE
By tapping into cultural trends, Cadillac’s social content accelerated performance by 120%, driving a surge of engaging, viral-ready messaging.
THE SOLUTION
We infused cultural moments into Cadillac’s social strategy. By leveraging both anticipating (like the Super Bowl) and reactionary (unexpected events like the Oscars slap) moments, we crafted engaging, viral-ready content. Timing was key—anticipate for well-planned execution and react for real-time impact.
STRATEGY
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